The Darrell Survey, an independent
market-research company, directly
observes and records golf equipment
usage of pro and amateur players.
Its customers, major manufacturers
from all segments of the industry,
use the data to:

~ Define market share
~ Develop sales strategies
~ Gain competitive intelligence
~ Focus advertising messages
~ Verify contract obligations

For testimony of its status as the
authority on golf-equipment usage, one
can glance at manufacturers' ads
in golf publications, which commonly
cite the Darrell Survey.

Each week, a Darrell Survey representative observes
Tour players on the tee on the first day of pro
tournament play. Darrell Survey covers the PGA,
Senior, LPGA, Nike and PGA of Japan Tours, as well
as selected USGA amateur and NCAA events.

All reports list equipment usage by brand as well
as by player. Survey information includes all
clubs (irons, woods, wedges and putters) plus
balls, shoes, spikes, bags, gloves and visors.
Special reports detail shaft and grip statistics.

Money, ranking and performance reports are also
available per brand and player.

Each summer, the Darrell Survey interviews more than
4,000 golfers face-to-face at over 75 public and private
courses across the US. This geographically distributed
sample provides a statistical "snapshot " of usage in all
regions of the country.

Within each chapter, brand performance is analyzed by
region, gender, age, handicap, and type of golf course.
Factors influencing purchases are also examined.

Because the Darrell Consumer Survey has employed a
consistent methodology since 1982, the report illustrates
long-term trends affecting the golf industry, complete,
historical data only the Darrell Survey can provide.